What Are Your Recommendations For Using Fossil Fuels And...

1. What are your recommendations for using fossil fuels and renewable energy sources? The United States currently uses approximately one quarter of the world’s total energy consumption (Toossi). With around 322 million people inhabiting the United States, our population accounts for just fewer than 5% of the total world population. That means that our 5% of the world’s population is using 25% of the world’s energy! Something has to be done. To begin to understand why, we need to break down our energy demands: 37% petroleum (used mostly for transportation), 25% natural gas (spread out evenly between industrial, residential, commercial, and electricity generation), 21% coal (mostly going towards electricity generation), 8% renewable energies (the majority of which is used for electricity generation) and 9% nuclear electric power (100% of which is used to produce electricity) (Toossi). Our main problem is our incredible need for fast cars and big trucks. If we as a nation could come together to incentivize the use of public transportation over perso nal transportation our petroleum use would decrease greatly. The burning of coal is also a huge problem in the United States. It is a fossil fuel which is incredibly unclean and is a big culprit in the global warming issue we see today. My energy policy would incentivize the use of nuclear energy which is a much cleaner technology and has become increasingly safe in recent years. Only 9% of our energy is generated fromShow MoreRelatedFossil Fuel Consumption Vs. Time2038 Words   |  9 PagesNon-renewable resources are energy sources that, in modern society, are consumed faster than the rate at which nature produces them. Fossil fuels such as coal and natural gas, take centuries to form, whilst crude oil takes millions of years to form. These resources are finite and over time, it is believed they will cease to exist (Carty, 2013). The production, use and maintenance of vehicles can significantly impact the environment through the use of these non-renewable resources such as metals, Read MoreThe Scholarly Format Appropriate For The Field1322 Words   |  6 PagesCollege students, faculty, and staff have, for years, tried to make Grinnell College and its community more sustainable. Whether it has been through sourcing food grown locally and without fossil-fuel based fertilizers, advocating for LEED-certified buildings that conserve energy and water, or altering the College’s energy profile through the implementation of large-scale wind turbines, the College has focused on reducing harmful emissions while preserving standard of living (BMUB 2014). With the helpRead MoreEssay about History of Solar Advancements1702 Words   |  7 Pagesearth with more potential energy that we produce in that day or even that week. According to the Go Solar Company (1999-2003), †on an acre of land with the sun overhead is receiving more the four thousand horsepower, which is equivalent to a large railroad locomotive, and in less than three days of the same intensity will match the estimated total of all fossil fuels on the earth†. Many of the visionaries I will be talking about explored almost all the renewable energy options familiar today, andRead MoreHome Energy Conservation3185 Words   |  13 PagesHome Energy Conservation So you think the cost of gas is outrageous? Most Americans do. The controversies in the Middle East and recent environmental disasters have made the cost of many natural resources, like oil, sky rocket. So imagine the amount of oil needed to power your car and compare that to the amount of oil needed to heat your home. Home energy conservation is a way that Americans can counter-act the estimated high costs to heat, cool or light their residence. In the ‘old days’ energyRead MoreOrange and Lemon Can Produce Electricity Chemistry Research Work2585 Words   |  11 Pages_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ p. * Procedure_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ p. VII. Chapter 4: Results and Discussion _ _ _ _ _ _ _ _ _ _ _ p. VIII. Chapter 5: Conclusion, Recommendation and Documentation * Conclusion _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ p. * Recommendation _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ p. * Documentation _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ p. IX. Bibliography _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ p. I. Acknowledgement TheRead MoreKeller Econ 545 Project4035 Words   |  17 Pagesmarket, and expected future prices, in order to give Cindy a better understanding about the importance of the supply and demand determinants in the process of broadcasting a future behavior of her business idea. Finally, I will give her some recommendations to take into consideration at the moment she start running her interesting idea. 2 Demand Determinants a. Individual demand determinant analysis Income Individuals are going to demand more solar panel services if income increases because theyRead MorePower and Energy Crisis of Bangladesh13714 Words   |  55 Pagesmaintained her pride among the developing countries for more than 40 years. The power and energy sector of Bangladesh may not be strong like other countries but it has been more than enough to provide for the fellow residents and also for exporting abroad. But for how long can Bangladesh maintain this? It has recently been seen that we are facing various types of problems and shortages in the power and energy sector of our country. It has also been predicted that sometime in the near future all theRead MoreConoco Phillips Strategic Management4842 Words   |  20 PagesComprehensive Analysis and Recommendation Report Submittal Date: May 3rd, 2013. Table of Contents 1.Executive Summary............................................................................................3 2.History / Origins.†¦..............................................................................................4 3.Company Split-2012...........................................................................................6 4.Porters Five Forces........................Read MoreSustainable Operations2705 Words   |  11 Pages II. Background of the Study a. Energy and power industry Being self-efficient in terms of energy and power has always been a challenge for the Philippines. Constant exploration and development of local energy resources has increased the country’s self-sufficiency from 45% in 2001 to 50.8% in 2002 through the Malampaya gas field in Northern Palawan and natural gas fired powered plants. (Brown, de Dios, Valderrama. 2005). Different sources of energy has been identified and grown to increase

Savanna Biome Climate, Locations, and Wildlife

Biomes are defined by their unique vegetation and animal life. The savanna biome, which is a type of grassland biome, consists of areas of open grassland with very few trees. There are two kinds of savannas: tropical and semi-tropical savannas. Key Takeaways: Savanna Biome Animals including elephants, giraffes, lions and cheetahs make their homes in the savanna. Due to its open environment, camouflage and mimicry are essential for animal survival in the savanna.Savannas have extreme wet seasons and dry seasons. The seasons are ones of extremes. Savannas can receive over four feet of rain during the wet season, and as little as a few inches during the dry.Due to this lack of precipitation, it is very difficult for large plants like trees to grow in savannas.While savannas are located on six of the seven continents, the largest are found in equatorial Africa. Climate The savanna climate varies according to the season. In the dry season, temperatures can be extremely hot or cool. In the wet season, temperatures are usually warm. Savannas are typically dry, receiving less than 30 inches of rain on average per year. Tropical savannas receive as much as 50 inches of rain during the wet season, but as little as four inches during the dry season. The dry climate combined with the extreme heat of the dry season makes savannas perfect areas for grass and brush fires. Location Grasslands are located on every continent except Antarctica. The largest savannas are located in Africa near the equator. One of the most famous African savannas is Serengeti National Park in Tanzania, which is known for its large wildebeest and zebra populations. The park is also home to lions, leopards, elephants, hippos, and gazelles. Other locations of savannas include: Africa:Â  Kenya, Zimbabwe, Botswana, South Africa, and NamibiaAustraliaCentral America:Â  Belize and HondurasSouth America: Venezuela and ColumbiaSouthern Asia Vegetation The savanna biome is often described as an area of grassland with dispersed trees or clusters of trees. The lack of water makes the savanna a difficult place for tall plants such as trees to grow. Grasses and trees that grow in the savanna have adapted to life with little water and hot temperatures. Grasses, for example, grow quickly in the wet season when water is abundant and turn brown in the dry season to conserve water. Some trees store water in their roots and only produce leaves during the wet season. Due to frequent fires, grasses are short and close to the ground and some plants are fire resistant. Examples of vegetation in the savanna include wild grasses, shrubs, baobab trees, and acacia trees. Wildlife The savanna is home to many large land mammals, including elephants, giraffes, zebras, rhinoceroses, buffalo, lions, leopards, and cheetahs. Other animals include baboons, crocodiles, antelopes, meerkats, ants, termites, kangaroos, ostriches, and snakes. Many of the savanna biome animals are grazing herbivores that migrate through the region. They rely on their herd numbers and speed for survival, as the vast open areas provide little means of escape from quick predators. If the prey is too slow, it becomes dinner. If the predator is not fast enough, it goes hungry. Camouflage and mimicry are also very important to animals of the savanna. Predators often need to blend in with their environment in order to sneak up on unsuspecting prey. The puff adder, for example, is a snake with sandy coloring that allows it to blend in with dry grasses and shrubs. Prey also use the same camouflage technique as a defense mechanism to conceal themselves from animals higher up on the food chain. Fires Due to the number and types of vegetation in savannas, fires can occur at different times of the year in both the dry and wet seasons. During the wet season, lightning strikes often cause natural fires in savannas. In the dry season, dry grasses can be fuel for the fires. With the advent of human settlements in some savanna areas, controlled burns may be used for land clearing and cultivation.

Postwar America The Golden Age of Television Essay

The ‘Golden Age of Television’ is what many refer to as the period between the 1950s and 60s when the television began to establish itself as a prevalent medium in the United States. In 1947, the American Broadcasting Company (ABC), Columbia Broadcasting System (CBS), the National Broadcasting Company (NBC), and the Du Mont Network were the four main television networks that ran stations with regular programming taking place. (Television, 2003) While regular television programming was a new innovation, the television itself had been commercially available for over twenty years prior to the 50s. It was conceived by many worldly innovators and went through several testing stages before it was finally completed in the late twenties. The†¦show more content†¦Establishing a strong sense of community was important; particularly after the years of war that had families torn apart. Moreover, people were looking to enjoy themselves and were willing to spend extra time a nd money on leisure activities. â€Å"By purchasing their detached suburban homes, the young couples of the middle class participated in the construction of a new community of values; in magazines, and on the airwaves they became cultural representatives of the ‘good life’†. (Spigel, 2001, pp.32) In addition, she says that those living in the suburbs secured a position of meaning in the public sphere as private landowners. (Spigel, 2001, pp. 32) This is important culturally because there was an emphasis on creating a distinction between the home space (private space) and the outside space (public space) in America in this decade. This connects to television’s unique ability to bring the spectator’s public world into a private space—an integral part of its rise to cultural significance. â€Å"In 1950, only 9 percent of American homes had a television set, by the end of that decade that figure rose to nearly 90 percent, and the average Ameri can watched at least five hours a day†. (Spigel, 2001, pp. 33) Connecting the public world into a private space stemmed bigger hopes for television. It hoped to overcome social unrest and to connect communities allShow MoreRelatedThe Fifties Essay782 Words   |  4 PagesIn this golden age of the family, happily married men and women lived in suburban homes raising families. Women gleefully fulfilled their roles as mothers and wives while men contently worked to provide for their families. Everyone--men, women, and children were healthy and satisfied. The nuclear family of the 1950s arose due to particular circumstances involving both America’s past and its future. The 1950s nuclear family differed from previous conceptions of the family in America. Of courseRead MoreThe History of Television Essay1441 Words   |  6 PagesMany Americans today go home and flip on the television, but many do not take the time to think about the complexity of this great invention that is common to us. Nearly sixty years ago television barely existed and was not thought to be used as a broad communicator like it is used in today’s generation. Through its starting, stopping, then restarting in the 1940’s, television took off and expanded greatly in just a few short decades and had great technological breakthroughs to allow it a widespreadRead MoreThe Themes of The Catcher in the Rye840 Words   |  3 Pagesto the ideals of 1950s America, Holden Caulfield, the emotionally immature, extremely judgmental, teen-aged main character of â€Å"Catcher,† embodies the antithesis. Holden was an affront to the new social order, which demanded conformity and propagated the â€Å"father knows best† mentality. Americans, however, despite the postwar economic boom, remained suspicious of authority. In idyllic suburban neighborhoods across the country, while families huddled around their new television screens, people discussedRead MoreThe End Of World War I969 Words   |  4 Pagesthe war men returned to the work force and quality of life started to improve. October 1929, the stock market crashed as a result of many buying goods on credit. The Great Depression was the worst in American history and lasted until 1939 before America started in War preparations for World War II. It was after 1945 when men came home and reentered the work force that quality of life improved and we begin to see the rise of the middle class. Pre-World War II the Great Depression which lasted fromRead MoreSitcoms : A Sitcom And Sitcom Essay1915 Words   |  8 Pageshistory of sitcoms as they made the transition from radio to television, and a comparison of an early sitcom to one of modern times. Specifically, the themes that the shows addressed, relationships in the show, diversity of the characters, and the portrayed roles of women in the household will be compared and contrasted for I Love Lucy and Modern Family. Situational comedies have been an important genre in story telling since the age of radio. At the inception of radio in the mid-to-late 1920s,Read MoreThe Golden Age Of Capitalism3963 Words   |  16 PagesAmerica was forever impacted by major political, social, and economic shifts in the 1900 s. After the global-scale World Wars in 1914-1918 and 1939-1945, an interesting period for America developed: the Golden Age of Capitalism (started in the late 1940 s/early 1950 s), marked by economic growth that allowed the expansion of the middle class, consumerism based off of credit, and an anti-communist atmosphere. Some of the most unique and pivotal points of change of social norms in American historyRead MoreInternet as a Threat to Old Media3439 Words   |  14 Pagesnewspaper were corantos, small news pamphlets produced only when some event worthy of notice occurred. The first successively published title was The Weekly Newes of 1622. The first true newspaper in English was the Lond on Gazette of 1666. Fo In America the first newspaper appeared in Boston in 1690, entitled Publick Occurrences. Published without authority, it was immediately suppressed, its publisher arrested, and all copies were destroyed. The first successful newspaper was the Boston News-LetterRead MorePost Wwii Culture On The United States2399 Words   |  10 Pagesfrom about $200,000 million in 1940 to $300,000 million in 1950 and to more than $500,000 million in 1960. Also while this was happening, there had been an explosion of postwar births, known as the â€Å"baby boom†. This had drastically increased the number of consumers and viewers and by 1960, 90% of Americans owned at least one television. Where shows like, I Love Lucy and Leave it to Beaver dominated American airwaves, spreading ideas of consumerism, racial, gender, and regional stereotypes to panderRead MoreMidterm 2 Essays James Pham1829 Words   |  8 Pagesï » ¿James Pham Music 468 Midterm 2 Essays 1) Ben-Hur is the last great film score in the tradition of the golden age until 1977. Describe the characteristics of the classical film score as exemplified in this film. Include a description of significant themes and scenes. (10 points) William Wyler directed a 1958 American epic historical drama film, Ben-Hur. This film is well known to be one of the greatest film scores reflecting in the classic traditions. The film portrays lives of two men (i.e., JesusRead More Ploitical, And Social Effents That Shaped The 60s Generation3235 Words   |  13 Pagescounterculture was more than just a product of drugs and music, but a result of the change that was sweeping the entire western world. These changes were brought about by various events in both the fifties and the sixties, such as: the end of the quot;Golden Yearsquot; of the fifties, the changing economical state from the fifties to the sixties, the Black Panther Party, women moving into the work force, the assassinations of Martin Luther King Jr. and John F. Kennedy Jr., the war in Vietnam, the Kent

Children Are The Hope Of The Nation s Future Essay

Children are the hope of the nation’s future. Unfortunately, it is evident that a significant percentage of today’s youth population is immensely struggling in various ways. Despite the fact that one of the society’s top priorities is the health of its children, the efforts of the government and the community does not suffice the growing needs of the children. Although there are numerous reasons for this social adversity, poverty is one of the main factors that contribute to the complexity of the problem. According to the National Center for Children in Poverty, it was reported that in 2014, 44% of children under 18 years of age live in low-income families (Jiang, Ekono, Skinner, 2016). Since most of these children are dependent on their parents for a living, the fact that their necessities are not wholly provided is the main reason why poverty negatively affects the well-being of the children. In order to address this concern, the government strived to implemen t anti-poverty programs in an attempt to mend the conflict. However, these programs are insufficient due to the bigger than expected scale of the problem. Through their individual just peace lenses, concerned citizens also participated in the battle with poverty in different ways. This would include physicians, who does not only make a difference in the community through their craft, but also insert themselves in the community in order to spread awareness of the social issues. This is in line with the seven themesShow MoreRelatedThe Poverty Of The Hunger Rebellion1671 Words   |  7 PagesThe Hunger Rebellion â€Å"The United States ranks near the bottom of the pack of wealthy nations on a measure of child poverty, according to a new report from UNICEF. Nearly one third of U.S. children live in households with an income below 60 percent of the national median income in 2008 - about $31,000 annually. In the richest nation in the world, one in three kids live in poverty.† according to Cristopher Ingraham, a political writer who previously worked at the Brookings Institution and the Pew ResearchRead MoreChildren Of Men : Alfonso Cuaron s Courage1009 Words   |  5 PagesVishal Patel Prof. Hartlen Writing about Film (English BXE) November 27, 2015 Children of Men: Alfonso Cuarà ³n’s Courage to Showcase a Powerless Society The year is 2027 and the world is being redefined by a year long infertility crises that threatens the human race. Gangs form the innocents while the elderly desperately lineup for government sponsored euthanasia: Quietus. 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The children are more affected by poverty problems than adults, which had downsides on their future. Further, one in five children in the United states are from households below the poverty line, and among the most developed nations in the world, the UnitedRead MoreI Have a Dream: Dr. Martin Lu ther King Jr. Essay1290 Words   |  6 PagesWhen informing Americans across the nation of his dream, Dr. Martin Luther King Jr. proposed an unforgettable speech that would one day change The United States of America forever. In analyzing â€Å"I Have a Dream†, there are a few rhetorical purposes that are reflected throughout. These purposes are repeatedly focusing in on a particular audience in which King speaks to. Using different types of appeals and literary elements, his speech produced a meaningful purpose that the audience could relateRead MoreI Dream1534 Words   |  7 Pagesâ€Å"All men are created equal†, was proclaimed by our forefathers in the declaration of independence, and is the foundation of the American Dream. Since James Truslow Adams coined the term â€Å"American Dream† in1931 (Wiki), a hope for the fulfillment of â€Å"life, liberty and the pursuit of happiness.† Yet, in this era, the harsh reality of poverty threatened life, restricted liberties, and covered happiness with dust. 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Health and Diet in Society for Food Literacy - myassignmenthelp

Question: Discuss about theHealth and Diet in Society for Food Literacy. Answer: Discourses and implications surrounding the declining food literacy One of the most important determinants of good health in the modern society both nationally and internationally is food literacy. Food literacy represents an individual's attitude, knowledge, and food skills associated with nutrition. This is because all these do impact greatly on the foods that they choose to eat. Health outcomes can be impacted in many ways by the different levels of food literacy. Food literacy is defined as an establishment of attributes and skills that assist individuals to maintain to withstand their daily preparation of healthy, delicious and reasonably priced meals for themselves and their families as well (Benn, 2014). Besides the industry and the government, households also have a major role to play in guaranteeing that they consume a safe, healthy and nutritious food. Having property food-related knowledge by the households will also influence the industry and the government ability to make decisions on the production of food, its consumption and how it ca n be regulated. Better food knowledge and how the knowledge is put into practice will influence how key food strategy objectives will be achieved. There has always been a strong correlation between the healthy eating and dietary quality and the knowledge on nutrition. Several studies that have been carried out by different groups have always proven the same. Several efforts by industries, public awareness and educational campaigns aimed at improving food healthiness and nutrition have been the main components of previous initiatives of public health (Brooks Begley, 2014). Some of these initiatives have proved to be successful though there still is a long way to go in ensuring that all individuals are made aware of the importance of food literacy. Food consumption habits of most adolescents and children have never been pleasing at all. Majority lack the nutritional knowledge that may make them pick on healthier foods. Children and even adolescents decide on what food to consume in accordance to which one tastes sweeter. Because of this, they end up consuming unbalanced diet meals over and over. Daily consumption of unbalanced m eals may result to unhealthy lifestyles leading lifestyle diseases such as obesity, cancer, diabetes, heart disease, stroke etc. most parents have also played a major role for the declining food literacy. Parents should be the role models to their children and give directions on what they should do in order to achieve healthy living. The parents never consider involving the family in food preparation, therefore, reduces the food preparation skills and knowledge among the younger household members (Pendergast Dewhurst, 2012). Health outcomes have always been a subset of health literacy and thus food literacy influences these outcomes in many ways. Whenever better knowledge and behaviours towards storage of food and handling are well observed, then food literacy will greatly impact on the safety of food consumed by us. Many households do not employ food labelling information and knowledge which should help improve their diets (Cullen et al, 2015). Due to this, many individuals from several households are victims of poor diets and therefore increased risks to their health. Poor cooking skills by many households have also contributed to poor diets and poor health outcomes, therefore a lot of effort should be put on improving the cooking skills in order to ensure that a healthier diet is achieved for all households. Food illiteracy can result in little dietary knowledge which is a big determinant of food and meal choices. The little dietary knowledge has always resulted in poor decision making on the type of foods to consume resulting in poor health. Improving food literacy will, therefore, help reduce these challenges to diet and proper health. Many Australian citizens seem to have a perfect general understanding of food, nutrition and health yet they lack a proper understanding of the facts and details of how they are related. Several surveys have shown that household knowledge on nutrition specifically is weak in many areas. Several publications which aim at assisting these households to achieve better eating habits have since been published. Most of these publications aim at recommending improved vegetable and fruit consumption and how they can be strictly adhered to (Vaitkeviciute et al, 2015). Despite environmental effects not being a top priority for households in relation to food issues, the decisions by households are driving forward the agendas of the authentic, local and organic movements of food and also sustainability efforts of the environment, which may include declines in the packaging of food and use of chemicals in farming practices. The little information available on labels of food products, most specifically on environmental and health factors such as antibiotics, pesticides, and growth hormones, does not promote food literacy and environmental outcomes. More of this information should be readily available and precise on the product labels. Availing such information to households and also informing them of the importance will lead to maintenance of a better environmental that favours good health for all (Pendergast et al, 2011). Reduced food literacy has in most cases led to increased expenditures in many households. Many households lack the skills in managing food wastage. In addition to that, a relatively low number of individuals have and adhere to a household budget which ought to support in improving their planning and purchasing practices. Improved food literacy will, therefore, focus on enabling better budgeting ideas and planning which will thus reduce the chances of wastages and increased expenditures. Proper food management yields improved health to all individuals. With better budgeting, households are also able to put into considerations the best diets to feed on each and every day (Thomas et al, 2011). Making decisions and prioritizing on food-related issues greatly relies on food literacy. Besides that, it also relies on the quality of food, nutritional value, safety, claims, price and source. From a recent survey within the country, it was realized that majority of the households consider quality as the top priority when making a decision on what food to purchase. Food safety, nutritional value and price followed in order of importance (Velardo, 2015). Preparation of food in most countries tends to be reliant on gender with women being the main cooks in most of the households. This, with no doubt, makes women have the most of the self confidence when it comes to cooking as well as food preparation skills than the men. As a result of this, mothers are therefore the most important educators of cooking and food preparation skills. They should play this role dutifully to ensure that the good food they are known to be good at preparing helps their household members in achieving good health. This should be done regardless of the socio-economic status (Vidgen Gallegos, 2011). Conclusion Increasing food literacy in the country will support better selections in nutrition and diet, attitudes and food skills. This will result in improved health, safety and nutritional outcomes. Education and information are vital and must be accessed using strategies that encourage lasting changes in behaviour. Education based on nutrition, especially for children is important since it will positively influence their knowledge and skills on food-related issues, health status, eating and physical activity behaviours. Besides better nutrition and diet, food literacy will also impact positively on the environmental sustainability. A lot of effort should be applied at the territorial, federal and community levels in order to improve more healthy and eating patterns. All individuals have a bigger role to play to ensure that increased food literacy is achieved (Vidgen Gallegos, 2014). References Benn, J. (2014). Food, nutrition or cooking literacy-a review of concepts and competencies regarding food education. International Journal of Home Economics, 7(1), 13. Brooks, N., Begley, A. (2014). Adolescent food literacy programmes: A review of the literature. Nutrition Dietetics, 71(3), 158-171. Cullen, T., Hatch, J., Martin, W., Higgins, J. W., Sheppard, R. (2015). Food literacy: definition and framework for action. Canadian Journal of Dietetic Practice and Research, 76(3), 140-145. Pendergast, D., Dewhurst, Y. (2012). Home economics and food literacy: An international investigation. International Journal of Home Economics, 5(2), 245. Pendergast, D., Garvis, S., Kanasa, H. (2011). Insight from the public on home economics and formal food literacy. Family and Consumer Sciences Research Journal, 39(4), 415-430. Thomas, H. M., Irwin, J. D. (2011). Cook It Up! A community-based cooking program for at-risk youth: overview of a food literacy intervention. BMC research notes, 4(1), 495. Vaitkeviciute, R., Ball, L. E., Harris, N. (2015). The relationship between food literacy and dietary intake in adolescents: a systematic review. Public health nutrition, 18(4), 649-658. Velardo, S. (2015). The nuances of health literacy, nutrition literacy, and food literacy. Journal of nutrition education and behavior, 47(4), 385-389. Vidgen, H. A., Gallegos, D. (2011). What is food literacy and does it influence what we eat: a study of Australian food experts. Vidgen, H. A., Gallegos, D. (2014). Defining food literacy and its components. Appetite, 76, 50-59.

Nike Marketing Principles- Click here for Free Sample Solution

Question: Discuss about theNike Marketing Principles. Answer: Introduction Nike Inc. is one of the worlds largest athletic shoes and apparel brand founded by Bill Bowerman and Phil Knight in the year 1964. The company was originally named as Blue Ribbon Sports in the year 1962 and renamed as Nike in the year 1978. Apart from manufacturing shoes Nike sponsors many prestigious athletes and sports team and is recognized by the trademark Just Do It and the Swoosh logo (Carbasho, 2010). Segmentation Demographic Nike has included people of every age group, race, family income, etc. but the major section that is observed as the regular user is athletics. Apart from the athlete there are various professional who form a 38% of the total base. The study shows that the people opting for the brand are well-educated and belong to a high income group. Geographic Segmentation The geographic expansion of the brand is throughout the world. The company has a vision to bring the people closer to the brand by evolving new policies. It has developed market share in USA, Central Eastern Europe, Asia and the other market. Behavior Segmentation Nike is considered to be an overpriced brand from its rather competitors Reebok and Adidas. Consumer behavior varies from situation depending on their needs. Nike is famous among the sportsperson and the youth. The price is overseen against the quality. Psychographic Segmentation The brand is famous for the sportsperson due to its level of comfort. Other brands are excluded from the competition because people dont consider them art par. Nike provides a sense of confidence and superiority which the other brands fail to give. Youth consider Nike as a style statement (Pitts Lei, 2006). Targeting The brand is constantly focusing on the athlete and the sport person and serves their special requirement. Their shoes are unique and provide specific needs of the customers. Nike follows a very aggressive marketing strategy to create awareness among the customers. Moreover it allows the customers to customize their own signature shoes. There psychological strategy includes huge sponsorship through the renowned athlete or celebrity to link it with the customers sentiments (Knight, 2016). Differentiation The brand is known for creating a unique range of footwear and apparel. Nike is the leading brand in the industry which focuses on the product differentiation strategy to boost the revenue. They are at an advantageous position because of creating specialized footwear which distinguishes it from the other brands like Reebok Adidas. It differentiates by analyzing the needs of the three different sections (i.e. Male, female, kids) and designs shoes as per their requirement. Secondly, it has diversified in the market by offering varieties of goods like watches, sports equipment, gym accessories, etc. Positioning The brand is known across the globe as the market leader by competing with its competitor Adidas. Its slogan Just Do It has inspired the target customers to buy the product while creating sense of motivation and assurance. Nike has a specialty in providing the athletes with their requirement. It has customized a wide range of shoes as per the athlete. Their product is high appealing, well designed and improves way of life of a common man (Hill Jones, 2007) Recommendation The brand has a great market reach due to its aggressive market strategies which has a global outreach. However the brand is considered to be overpriced when compared with its other competition. It is highly recommended to frame the pricing considering different social segment and if want to be the market leader than it should focus on the continuous product development. Hence the consideration is through the innovative and captivating product as per the economy (Frisch, 2013). References Carbasho, T.2010. Nike Corporations That Changed the World. ABC-CLIO Frisch, A.2013. The Story of Nike. Jaico Publishing House Hill, C. Jones, G.2007. Strategic Management: An Integrated Approach. Houghton Mifflin Knight, P.2016. Shoe Dog: A Memoir by the Creator of NIKE. Simon Schuster UK Pitts. Lei,D.2006. Strategic Management: Building and Sustaining Competitive Advantage. Thomson/South-Western K-Swiss